conversation

Before you choose a platform for yourself or your company, think seriously about what how you want to create, manage, distribute, maintain and monetize your content.

Sometimes, mid-planning, you'll hear something like, "We have to build out an entirely new content campaign that doesn't fit into our existing plan or budget because Wolverine is Canadian and his skeleton is infused with adamantine."

When we publish content on behalf of a business — for any reason at all — we are always making an argument. We are always floating an idea for our audience to accept or reject. How can we bring ideas to the forefront of content production?

Automation killed the social media star. How can creators embrace evolving social media algorithms without chasing their audience away?

Like humans, parrots comprehend. They understand options and make choices based on comprehension. While the stochastic output of an LLM can seem like an entity deciding or exercising creative thought patterns, it’s just an algorithm running on a computer.

Machine-generated language can get you started, but the qualities that make writing resonant with audiences require a human touch. That’s where you come in, content strategist.