All members
The 10 dimensions of evaluating the B2B media landscape
B2B media is having a moment. Consider these 10 dimensions when checking out new B2B media sources.
conversation
11 posts
Mixology and trust signals: What my server gig taught me about tech marketing
Storytelling, sales strategies, and trust signals from a cocktail bar at the forefront of the mixology trend
Is Google a good place to find resources about social activism and anti-racism?
What to consider if you're telling a friend to "just google it" when you're addressing a difficult concept like systemic racism or redlining
Paid members
Changing news habits in April 2020: Succession, scale and measurement
“I’m giving the audience what they want,” says every media executive I’ve ever met or seen speak, in one way or another. But during the COVID-19 pandemic our news habits shifted.
Paid members
What's more trustworthy: Garbage language or a Google algorithm?
Should we all chill out about workplace culture jargon and focus on decoding the algorithms that make our lives weird?