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How to edit AI-generated text content
Machine-generated language can get you started, but the qualities that make writing resonant with audiences require a human touch. That’s where you come in, content strategist.
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Mass-produced iteration vs. collaborative auteurs: The Wahlburgers–First Cow continuum
As we exit 2022 and enter into our new world of "generative AI," I recommend establishing a new framework for content evaluation: The Wahlburgers–First Cow continuum.
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Challenge accepted: ChatGPT's AI-generated content vs. high-quality writing
What ChatGPT does well is provide examples of bad writing, ad nauseam. But it's also part of a more helpful AI-powered trend.
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We must chill: Why content tech, marketing and promotion should embrace opt-in
Don't anger potential fans with too much aggressive automation. Here's how to respect your customers' and subscribers' ability to consent.
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Affordable media monitoring for brands of all sizes: Brand24
Good media monitoring software is hard to find. Here's why I choose Brand24 for myself and my clients.