conversation

As we exit 2022 and enter into our new world of "generative AI," I recommend establishing a new framework for content evaluation: The Wahlburgers–First Cow continuum.

What ChatGPT does well is provide examples of bad writing, ad nauseam. But it's also part of a more helpful AI-powered trend.

Don't anger potential fans with too much aggressive automation. Here's how to respect your customers' and subscribers' ability to consent.

Good media monitoring software is hard to find. Here's why I choose Brand24 for myself and my clients.

Or, how to break down a SERP and make authentic, impactful, visible long-tail content that ranks.

B2B media is having a moment. Consider these 10 dimensions when checking out new B2B media sources.