A late 2025 series aiming to break down the technologies that underpin generative AI, Large Language Models, Natural Language Understanding, and Information Retrieval. Featuring absolutely no math, minimal technical jargon, and lots of pop culture.
Should I, as a website publisher, be angry that an AI summary engine includes my content in its index? Or should I not be so precious about my intellectual property? Here's how I'm making that data-driven decision.
Events, education, and SEO myths to bust.
In digital content, measurement remains a massive boondoggle for most organizations. Here's our reliable, replicable method for measuring high-quality content.
Style guides come in many forms and levels of complexity. Our recommendation keeps the elements brand style in tact while enforcing correctness without a heavy hand.
Through style, we embroider our brand into our organization's words and appearances, choosing what to enforce, what to highlight, and what to leave behind in the back closet, out of the spotlight.
Instead of trucks and newsstands, in 2024 we have web- and social network-based aggregator systems that pipe content directly to consumers via software. Navigating algorithmic distribution is a necessary challenge. Here are some tips.
With Natural Language Processing evaluating most content online, keyword research is more important than ever. Here's everything we've ever published about it.
