A resource for content professionals working in the age of algorithms

CT No.260: News has no memory

For humans bearing the burden of memory, a tightly written news recap feels incredibly thin. A video is too much. Little exists in between.

288 posts

CPU No.9: Jakob's "law," keywords in URLs, and other website navigation myths

Events, education, and SEO myths to bust.

What's a good web content engagement benchmark? Adding sophistication to your analytics approach

What's a good web content engagement benchmark? Adding sophistication to your analytics approach

In digital content, measurement remains a massive boondoggle for most organizations. Here's our reliable, replicable method for measuring high-quality content.

Two tools—one automated, one human—to guide content style across any organization

Two tools—one automated, one human—to guide content style across any organization

Style guides come in many forms and levels of complexity. Our recommendation keeps the elements brand style in tact while enforcing correctness without a heavy hand.

What is style in digital content?

What is style in digital content?

Through style, we embroider our brand into our organization's words and appearances, choosing what to enforce, what to highlight, and what to leave behind in the back closet, out of the spotlight.

What is content distribution? Navigating the necessary evils of algorithms

What is content distribution? Navigating the necessary evils of algorithms

Instead of trucks and newsstands, in 2024 we have web- and social network-based aggregator systems that pipe content directly to consumers via software. Navigating algorithmic distribution is a necessary challenge. Here are some tips.

Acting is actually doing something: On craft and its role in content production

Acting is actually doing something: On craft and its role in content production

The thing about great ideas is that they also need to be accompanied by the skills to execute to completion. Acting is actually doing something, as a great teacher once said.

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