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Why you need a brand voice style guide — and how to make it happen
Brand voice isn't just a few words that describe how content sounds. Take these steps to define and amplify your brand to your audience.
substack
7 posts
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A guide to content business models: Choose your platform like a professional
Before you choose a platform for yourself or your company, think seriously about what how you want to create, manage, distribute, maintain and monetize your content.
Public
The 6 biggest challenges of redesigning this website
I'm not a web developer, but I know how to build websites. Read about my process for The Content Technologist's redesign.
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CT No. 65: The obstacle course of a website redesign
Website redesign nitty gritty and technical details, a review of a proximity chat app, and links of the week
Public
Substack v. Ghost: What's better for SEO and UX?
One of the easiest ways to build a sustainable independent media business is to succeed in organic search. So which publishing platform is better for SEO?