substack

6 posts

A guide to content business models: Choose your platform like a professional

A guide to content business models: Choose your platform like a professional

Before you choose a platform for yourself or your company, think seriously about what how you want to create, manage, distribute, maintain and monetize your content.

Why you need a brand voice style guide — and how to make it happen

Why you need a brand voice style guide — and how to make it happen

Brand voice isn't just a few words that describe how content sounds. Take these steps to define and amplify your brand to your audience.

The 6 biggest challenges of redesigning this website

The 6 biggest challenges of redesigning this website

I'm not a web developer, but I know how to build websites. Read about my process for The Content Technologist's redesign.

Substack v. Ghost: What's better for SEO and UX?

Substack v. Ghost: What's better for SEO and UX?

One of the easiest ways to build a sustainable independent media business is to succeed in organic search. So which publishing platform is better for SEO?

My tech stack: 2020 edition

My tech stack: 2020 edition

What software do I use? Here's the 2020 recap of The Content Technologist tech stack.

A short-term Substack review

A short-term Substack review

You know what Substack does. Like Blogger and Wordpress and Tumblr, Substack is a way of life. Read The Content Technologist review.

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