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A collection of 3 posts

Best practices for content-driven email in 2020

Best practices for content-driven email in 2020

Here’s what I tell clients and people who want to learn more about writing an email newsletter.

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What will Quibi's content innovation be?

What will Quibi's content innovation be?

Quibi has Kermit the Frog dreams of content revolutions.

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A phantom that may be the next big indie publisher CMS: Ghost review

A phantom that may be the next big indie publisher CMS: Ghost review

Ghost is an open-source content management system that is clearly inspired by the best features of Wordpress. Read The Content Technologist review.

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Latest

Google Analytics 4: What content strategists and analysts need to know

Google Analytics 4 will likely change how the web approaches content measurement, and content strategists and marketers should take note: these are changes for the better.

My website redesign research process

What worked for your website in 2010 will likely not work in 2020. Here's a user-centered, UX- and SEO-focused website redesign research process that works.