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9 posts from subscription See another: essays, the business of content, web

February 5, 2025 by dc in Strategy

A guide to content business models: Choose your platform like a professional

Before you choose a platform for yourself or your company, think seriously about what how you want to create, manage, distribute, maintain and monetize your content.

April 14, 2022 by dc in ESP

The best DIY standalone email service provider: EmailOctopus

Unlike more marketing-first ESPs, EmailOctopus is a straightforward tool to build lists and launch email campaigns. Read The Content Technologist review

May 15, 2021 by dc

The ESP and marketing toolkit for small subscription-based businesses: ConvertKit review

ConvertKit is an excellent ESP for subscription-focused businesses growing a product offering alongside their mailing list.

March 2, 2021 by dc

How to own the butt rock conversation

Or, how to break down a SERP and make authentic, impactful, visible long-tail content that ranks.

February 5, 2021 by dc

Blending into the professional online community scene

Seeking professional communities that are going to last through to the next decade and fit with my business lifestyle.

November 5, 2020 by dc

Substack v. Ghost: What's better for SEO and UX?

One of the easiest ways to build a sustainable independent media business is to succeed in organic search. So which publishing platform is better for SEO?

Spotlight Strategy

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The front door to discovery: How natural language processing is the key to visibility in LLMs

CT No.238: Language is the technology

To put it another way: optimizing with GEO reverse engineering tactics is like entering a house through a small attic window. GEO ignores that the research frameworks literally embedded in the outputs of the model are the keys to the front door.