We must chill: Why content tech, marketing and promotion should embrace opt-in
Don't anger potential fans with too much aggressive automation. Here's how to respect your customers' and subscribers' ability to consent.
Audience research, digital channel evaluation, brainstorming and ideation, competitive positioning, information architecture, developing pillars, defining success, writing briefs, big thinking about content’s purpose, and the expertise/proof needed to create great content.
Want to run a sustainable digital content business? Web's still your best bet.
Websites are here to stay, and if your content business relies on building trust and connection with your audience, they are an absolute necessity.
Summer reading for content designers
Looking for new books on content design and communications theory? Here's my reference bookshelf.
How do keyword research tools generate their data?
How do Google's keyword planner and other keyword research tools generate their data? Here's what I've learned in the past decade of SEO research.
How to use algorithmic and audience data to build content pillars
Content pillars make incorporating audience data manageable for long-term organic growth. Read on for how and where to find that data.
Spotify Wrapped 2021: The best working example of AI content at scale
Why I love Wrapped day: seeing how Spotify's machine learning has evolved over time. Read my notes on this year's release.
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