How do keyword research tools generate their data?
How do Google's keyword planner and other keyword research tools generate their data? Here's what I've learned in the past decade of SEO research.
Audience research, digital channel evaluation, brainstorming and ideation, competitive positioning, information architecture, developing pillars, defining success, writing briefs, big thinking about content’s purpose, and the expertise/proof needed to create great content.
How to use algorithmic and audience data to build content pillars
Content pillars make incorporating audience data manageable for long-term organic growth. Read on for how and where to find that data.
Spotify Wrapped 2021: The best working example of AI content at scale
Why I love Wrapped day: seeing how Spotify's machine learning has evolved over time. Read my notes on this year's release.
Content pillars: The next evolution of impactful branded content strategy
If you're looking to build audience, brand and a better case for digital content, you may want to adopt a strategy based on content pillars.
Internet business writing tips #2: The case for shorter sentences
Y'all need to write shorter sentences. Here's what to cut from your business writing and why.
How I write and optimize each issue of The Content Technologist
A detailed description of my writing and optimization process, along with how it relates to my freelance business strategy
Processing your application...
Please check your inbox and click the link to confirm your subscription.
There was an error sending the email