Strategy

If you're looking to build audience, brand and a better case for digital content, you may want to adopt a strategy based on content pillars.

Y'all need to write shorter sentences. Here's what to cut from your business writing and why.

A detailed description of my writing and optimization process, along with how it relates to my freelance business strategy

Tags attach metadata labels to your unstructured (paragraph/post) content. Here are my methods for creating a manageable tagging system in Ghost or any other CMS.

Why the WSJ and whistleblower testimony on Facebook feels extraordinarily disingenuous

When actually engineering and optimizing content for personalization, two major challenges arise: the Inventory problem and the Interpol problem.