Strategy

We must remember: the internet is optimized to make us angry. Here's how I use LinkedIn without going crazy.

How to measure your content's performance, regardless of the business model

ke it or not, it's up to us, the people who enjoy making things, to advocate for what we value and to value what we create. We must, on a base level, understand our numbers.

How do we expect audiences to find and read our content if we can't be bothered to research and build better structures?

Everything we've ever written about navigation, information architecture, and structuring content.

It doesn't matter how well or efficiently your content workflow is designed because no one ever sees it; it matters how customers perceive the output of your product and your brand. The Gestalt, or the whole, is the brand, not the individual post.