My website redesign research process
What worked for your website in 2010 will likely not work in 2020. Here's a user-centered, UX- and SEO-focused website redesign research process that works.
research
A collection of 7 posts
Content intelligence software, compared: Ceralytics vs. ClearScope vs. MarketMuse
A review of content intelligence software MarketMuse, compared with similar software Ceralytics and ClearScope.
In the tradition of other semi-informative line graphs: Pinterest Trends review
Pinterest, another giant repository of consumer taste data, released its Trends tool back in December. Much like its older, far wiser step-sibling, Google Trends, Pinterest Trends displays how consumer topics have historically trended on Pinterest. Cool, right?
Be your own content algorithm: MaxQDA review
This post originally appeared in the January 16, 2020 issue of The Content Technologist with the email subject line "The only web writing technique you really need" and an essay about The only
Content and competitive research superpowers: Buzzsumo review
If you create content, Buzzsumo should be the first place you visit to find out how audiences and thought leaders discuss and share your topic.
Tracking the conversation: MediaCloud review
MediaCloud is a research tool to help journalists, marketers and content developers understand how media covers a topic over time. Read The Content Technologist review.