research
31 posts
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Half a career later, I can look back and clearly see in my first job the mingling of physical and digital, of old publishing and new formats colliding.
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Why do execs and analysts continue to argue that digital publishing is cheaper than print? Here's an outline of expenses many publishers forget.
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The answer: you don't need to publish web content nearly as often as you think.
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Looking for new books on content design and communications theory? Here's my reference bookshelf.
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How do Google's keyword planner and other keyword research tools generate their data? Here's what I've learned in the past decade of SEO research.
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