research

35 posts

Setting the stage for content project success: Best practices for a strong kickoff meeting

Setting the stage for content project success: Best practices for a strong kickoff meeting

Leave every participant with a clear understanding of what the team aims to accomplish. However, reaching that point involves research and stakeholder input. Check out our tips for running kickass kickoffs.

Is logic modeling a life raft for content teams? Introducing evaluation logic to private companies

Is logic modeling a life raft for content teams? Introducing evaluation logic to private companies

Increased accountability might be frightening to some, but evaluation should also have a place in private companies. Whatever regulation exists isn’t cutting it, especially considering recent rounds of mass layoffs and executive-level scandals that leave well-meaning employees without recourse.

How to gracefully incorporate PhDs into a corporate UX research team

How to gracefully incorporate PhDs into a corporate UX research team

PhDs often experience culture shock in the rapid-growth business world where it’s okay to “move fast and break things.” However, stakeholders are not necessarily prepared for deep questions and methodology.

How to choose the right keywords for your content, OR True tales of a newbie content manager

An AI image in the style of a 19th c woodcut depicts an old man at a desk. In front of him is a backward-facing laptop.

Half a career later, I can look back and clearly see in my first job the mingling of physical and digital, of old publishing and new formats colliding.

Digital publishing isn't cheap: Planning for website publishing expenses

Digital publishing isn't cheap: Planning for website publishing expenses

Why do execs and analysts continue to argue that digital publishing is cheaper than print? Here's an outline of expenses many publishers forget.

How often should your business publish content?

How often should your business publish content?

The answer: you don't need to publish web content nearly as often as you think.

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