When we publish content on behalf of a business — for any reason at all — we are always making an argument. We are always floating an idea for our audience to accept or reject. How can we bring ideas to the forefront of content production?
There’s a lot of online chatter on the new platform-driven internet, the rise of AI, and what all that means for the future. With techno-optimists and legacy media failing to understand what’s actually going on, maybe it’s time to create the internet we really want.
Brand voice isn't just a few words that describe how content sounds. Take these steps to define and amplify your brand to your audience.
PhDs often experience culture shock in the rapid-growth business world where it’s okay to “move fast and break things.” However, stakeholders are not necessarily prepared for deep questions and methodology.
2021 reflections and 2022 resolutions
Or, how to break down a SERP and make authentic, impactful, visible long-tail content that ranks.
