essays

Original writing on the current state of digital content, including SEO, UX, social media, legacy media, software, independent publishers, AR, VR, emerging tech, and everything in between.

170 posts from essays See another: the business of content, web, newsletter-archive

January 28, 2022 by dc

Prove your content's value! Measuring pillar performance

Now that you've built your content pillars, here's how to measure them. Hint: it's not audience size.

January 20, 2022 by dc

The content professional's guide to choosing software

Start with your needs and move forward: Choose your content software stack like a pro.

Spray-painted in the middle of the street, the demands of the protestors of George Floyd Square.

December 31, 2021 by dc

The present is blinding enough

2021 reflections and 2022 resolutions

December 30, 2021 by dc in Strategy

How to use algorithmic and audience data to build content pillars

Content pillars make incorporating audience data manageable for long-term organic growth. Read on for how and where to find that data.

December 3, 2021 by dc

Content pillars: The next evolution of impactful branded content strategy

If you're looking to build audience, brand and a better case for digital content, you may want to adopt a strategy based on content pillars.

November 18, 2021 by dc

Internet business writing tips #3: Insight vs. observation and other troublesome word pairs

What's the difference between an anomaly and an outlier? How do you best leverage the word "leverage"? Check out these troublesome business writing word pairs.