essays

Original writing on the current state of digital content, including SEO, UX, social media, legacy media, software, independent publishers, AR, VR, emerging tech, and everything in between.

170 posts

Internet business writing tips #3: Insight vs. observation and other troublesome word pairs

Internet business writing tips #3: Insight vs. observation and other troublesome word pairs

What's the difference between an anomaly and an outlier? How do you best leverage the word "leverage"? Check out these troublesome business writing word pairs.

Internet business writing tips #2: The case for shorter sentences

Internet business writing tips #2: The case for shorter sentences

Y'all need to write shorter sentences. Here's what to cut from your business writing and why.

Internet business writing tip #1: "This is" weak prose

Internet business writing tip #1: "This is" weak prose

Why "this is" is uninspired writing, despite its popularity in the newsletterverse.

How I write and optimize each issue of The Content Technologist

How I write and optimize each issue of The Content Technologist

A detailed description of my writing and optimization process, along with how it relates to my freelance business strategy

How to develop a tagging system for Ghost (or any other CMS)

How to develop a tagging system for Ghost (or any other CMS)

Tags attach metadata labels to your unstructured (paragraph/post) content. Here are my methods for creating a manageable tagging system in Ghost or any other CMS.

Distributed authority, decentralized autonomy

Distributed authority, decentralized autonomy

Despite all the clever acronyms and contracts (DAOs) and public meetings and charters (Minneapolis), what appears to be distributed power is actually concentrated in the hands of the few who have wealth and privilege.

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