What is Google's Helpful Content update? And why should we quit creating "SEO content"
Here are ten clear steps to ensure the content on your website is considered helpful by algorithms and humans.
essays
Original writing on the current state of digital content, including SEO, UX, social media, legacy media, software, independent publishers, AR, VR, emerging tech, and everything in between.
What exactly is bounce rate?: Post-structuralism and content analytics
In 2020 western digital culture has clearly established that words do not mean what you think they mean. The disinformation phenomenon doesn’t just apply to politics; it applies to any digital news or marketing or even entertainment content in spades.
When designer email software doesn't work out: My Gmail inbox tabs hack
What happened when I tried and failed to use Superhuman? I re-engineered my Gmail inbox. Here's how.
A few things I've learned about Google
Don't use Quick Answers at the top of search results + other thoughts on Google from a search expert.
How to measure content engagement in Google Analytics 4
Google Analytics 4 measures engagement differently than Universal Analytics (the previous version of GA). Here's what content professionals need to know.
Algorithm entertainment industry ouroboros
How are algorithms portrayed on tv, and how does that compare with how they actually work?
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