essays

What really works to make digital content successful? Realistic strategies for posting and navigating algorithms.

The answer: you don't need to publish web content nearly as often as you think.

For more than a decade, Google displayed whatever you wrote as a meta title tag, even as it revised your meta descriptions and pulled feature snippets out of context. Read about the recent changes to Title Tags.

Viral metaphors are callous in the after-era.

To evaluate competitors' content strategies and success, I've developed a four-point competitive scorecard that provides clients with just enough data to understand how owned organic content performance compares to similar sites.

Measuring for eyeballs is for chumps. Especially if you care about content.