Consistency of vision and "good" content
A reflection on the meaning of good content, as defined by Google — for better or worse.
content marketing
71 posts from content marketing
A UX mind-shift for website publishing: Consider reader experience
In the rising world of automation and content proliferation, where search engines are already experimenting with embedding generative AI in their results, how do creators and businesses stand out? Reader experience may just hold the answer.
Keep brands weird: The research framework for exceptional data-driven content
If you’re feeding yourself the same inputs as everyone else, you run the risk of homogenous, bland, boring content. This content research framework will help you find the right data.
Setting the stage for content project success: Best practices for a strong kickoff meeting
Leave every participant with a clear understanding of what the team aims to accomplish. However, reaching that point involves research and stakeholder input. Check out our tips for running kickass kickoffs.
Engagement rate and beyond: The best TikTok, Facebook & Instagram metrics for content analysis
Can’t remember when you last took a look at your social analytics numbers? Today’s the day for a health check-up.
On iteration: Why digital business folks and content producers don’t always see eye-to-eye
Iteration is a repetition of a process to solve a specific problem, and it’s a big part of how machine learning algorithms are developed. But the way devs and data scientists think about iteration doesn’t always match with editorial and entertainment industry production methodologies and norms.
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