Natasha Serafimovska

3 posts

Building systems for replicable project success

Paper with line graph drawn on it; x-axis is "sucking" to "not sucking," and y-axis is "the past" to "the future."

Freelancing gets a bad reputation because of its infamous feast-and-famine cycles that can make even the most resilient among us feel anxious. One way to not only survive, but thrive is to build repeatable, scalable systems that position you as the unequivocal expert in your field.

A UX mind-shift for website publishing: Consider reader experience

A UX mind-shift for website publishing: Consider reader experience

In the rising world of automation and content proliferation, where search engines are already experimenting with embedding generative AI in their results, how do creators and businesses stand out? Reader experience may just hold the answer.

AI tools for professional writers: How to prompt, what to build, and what to avoid

An illustration of a robot with a human face and hands using a geometric compass.

Generative AI has the immense power to transform content production. After testing out many of the tools generally available, I’ve identified the best ways that writers can use popular AI writing generation tools for ideation, support, and research.

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