How to set strategic priorities in an extended crisis
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5 ways to listen better to your audience
If you feel your content business is not reaching the goals you set, you need to make a goal to be a true, active listener. Here are some tips to get started.
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Five ideas for content tools that don't exist at the time of writing. Maybe they are good? Probably not.
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If you create content, Buzzsumo should be the first place you visit to find out how audiences and thought leaders discuss and share your topic.
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A competitive mindset is endemic in the media and agency businesses where I’ve worked in the past. How can your content business get over competition?
Tracking the conversation: MediaCloud review
MediaCloud is a research tool to help journalists, marketers and content developers understand how media covers a topic over time. Read The Content Technologist review.
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