A resource for content professionals working in the age of algorithms

CT No.260: News has no memory

For humans bearing the burden of memory, a tightly written news recap feels incredibly thin. A video is too much. Little exists in between.

288 posts

Why there's no such thing as "healthy competition" in digital content

Why there's no such thing as "healthy competition" in digital content

A competitive mindset is endemic in the media and agency businesses where I’ve worked in the past. How can your content business get over competition?

Tracking the conversation: MediaCloud review

Tracking the conversation: MediaCloud review

MediaCloud is a research tool to help journalists, marketers and content developers understand how media covers a topic over time. Read The Content Technologist review.

How to optimize gifs on Giphy

How to optimize gifs on Giphy

Gifs have changed conversation and online communication. Here's how to optimize for the most popular gif search engine, Giphy.

A/B testing for better search visibility: Rank Science review

A/B testing for better search visibility: Rank Science review

RankScience is an A/B testing tool for SEO snippets and structure. Read The Content Technologist review.

On the MIT Media Lab, Joichi Ito and the funding of innovation

On the MIT Media Lab, Joichi Ito and the funding of innovation

We need to talk about what enables the kind of behavior that minimizes others’ autonomy.

What You See Is What You Get In Your Promotions Folder: Bee email design software review

What You See Is What You Get In Your Promotions Folder: Bee email design software review

Bee is a drag-and-drop email template design software. Should you use it?

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