How to set strategic priorities in an extended crisis
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Volument: The most promising alternative web analytics tool
Volument is one of the most promising non-Google web analytics tools on the market. Read The Content Technologist review.
In-line linking and our intentional web
Links are the building blocks of the web. Revisit your linking best practices in the context of 2020s digital behavior.
CT No.84: Reconsidering the humble but mighty hyperlink
6.3.21: A reconsideration of linking strategies, a new analytics tool, and cave painting epistemology
CT No.82: Announcing the content designer's toolkit
5.20.21: Submit your favorite content design software nominations! Say hi and ask for advice on Fridays + a couple of links.
How to measure brand lift using Google Search Console
Measure PR and ad effectiveness without pricey brand lift studies. This brand media measurement approach uses free data your organization likely already has.
The ESP and marketing toolkit for small subscription-based businesses: ConvertKit review
ConvertKit is an excellent ESP for subscription-focused businesses growing a product offering alongside their mailing list.
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