A resource for content professionals working in the age of algorithms

CT No.260: News has no memory

For humans bearing the burden of memory, a tightly written news recap feels incredibly thin. A video is too much. Little exists in between.

288 posts

How to measure brand lift using Google Search Console

How to measure brand lift using Google Search Console

Measure PR and ad effectiveness without pricey brand lift studies. This brand media measurement approach uses free data your organization likely already has.

The ESP and marketing toolkit for small subscription-based businesses: ConvertKit review

The ESP and marketing toolkit for small subscription-based businesses: ConvertKit review

ConvertKit is an excellent ESP for subscription-focused businesses growing a product offering alongside their mailing list.

The ultimate guide to better branded SEO in only 5 steps

The ultimate guide to better branded SEO in only 5 steps

Show up when someone searches for your brand name with this five-step guide to building a better brand SERP.

Affordable media monitoring for brands of all sizes: Brand24

Affordable media monitoring for brands of all sizes: Brand24

Good media monitoring software is hard to find. Here's why I choose Brand24 for myself and my clients.

CT No.80: Own that brand!

CT No.80: Own that brand!

5.6.21: The ultimate guide to branded SEO, a review of my favorite media monitoring software, and some deeply heady links

Basecamp and the politics of software

Basecamp and the politics of software

Basecamp has long been the low-cost project management (PM) software of choice for nonprofits and small businesses. Why is it in the spotlight now?

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