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105 posts from web See another: essays, the business of content, newsletter-archive

April 23, 2021 by dc in web

The tyranny of the landing page

"Drive traffic to the landing page" is the most time-worn of hastily considered digital marketing tactics. Here's why you should think a little bigger.

April 23, 2021 by dc

The first-ever design-forward no-code, SEO-approved content management system: Webflow review

Webflow is what you wanted 2005 Dreamweaver to be and a stellar CMS for creative content projects.

April 16, 2021 by dc

Choosing the best content management system in 2021

Headless, no-code, or enterprise? Answer these questions to before you choose a new content management system.

April 16, 2021 by dc

What website builder do I recommend for almost every small business? At long last, a Squarespace review

Squarespace is a site builder, not a content management system. It's also your best bet if you're starting a new web-based business from scratch.

March 2, 2021 by dc

How to own the butt rock conversation

Or, how to break down a SERP and make authentic, impactful, visible long-tail content that ranks.

February 12, 2021 by dc in Strategy

Mixology and trust signals: What my server gig taught me about tech marketing

Storytelling, sales strategies, and trust signals from a cocktail bar at the forefront of the mixology trend

Spotlight web

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The front door to discovery: How natural language processing is the key to visibility in LLMs

CT No.238: Language is the technology

To put it another way: optimizing with GEO reverse engineering tactics is like entering a house through a small attic window. GEO ignores that the research frameworks literally embedded in the outputs of the model are the keys to the front door.

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