Prove your content's value! Measuring pillar performance
Now that you've built your content pillars, here's how to measure them. Hint: it's not audience size.
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How to use algorithmic and audience data to build content pillars
Content pillars make incorporating audience data manageable for long-term organic growth. Read on for how and where to find that data.
Content pillars: The next evolution of impactful branded content strategy
If you're looking to build audience, brand and a better case for digital content, you may want to adopt a strategy based on content pillars.
Internet business writing tips #2: The case for shorter sentences
Y'all need to write shorter sentences. Here's what to cut from your business writing and why.
How to develop a tagging system for Ghost (or any other CMS)
Tags attach metadata labels to your unstructured (paragraph/post) content. Here are my methods for creating a manageable tagging system in Ghost or any other CMS.
Not so good, better, best: Content personalization examples in email, entertainment & news apps
What does personalized content actually look like in 2021? Check out these good-better-best examples of personalization.
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