Making impressions a thing of the past: Grounding your content performance data in reality
Everyone else's numbers are inflated, but your own data is your gold. Learn to trust your owned data and make decisions with verifiable performance metrics.
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Should I let Perplexity crawl my content? Pitting legacy media intellectual property standards against AI discoverability
Should I, as a website publisher, be angry that an AI summary engine includes my content in its index? Or should I not be so precious about my intellectual property? Here's how I'm making that data-driven decision.
Keyword research: Our best explainers, deep dives, and curated outside resources
With Natural Language Processing evaluating most content online, keyword research is more important than ever. Here's everything we've ever published about it.
Cultivating ideas in content production: This one weird trick will separate the bots from the professionals
When we publish content on behalf of a business — for any reason at all — we are always making an argument. We are always floating an idea for our audience to accept or reject. How can we bring ideas to the forefront of content production?
“Content” isn’t the enemy: Keeping content creative, not generative
Publisher Deborah Carver steps into the ring to weigh on recent media criticism of the word "content," suggesting that the budgets allocated to content production and the possibilities of generating "form" with AI should be where our attention lies.
The power of brand voice at Bookshop.org
How does good brand voice work to reflect a company's values and attract customers at the same time? Take some hints from the masters at Bookshop.org
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