Paid supporters only
CT No.89: Would I lie to you?
8.5.21: Build trust with your web content + links.
web
75 posts
Paid supporters only
Google's MUM, the ideal search result, and the Esperanto SERP
What if you could have more control over the results of what an algorithm serves up for you? What does the ideal result look like?
Volument: The most promising alternative web analytics tool
Volument is one of the most promising non-Google web analytics tools on the market. Read The Content Technologist review.
In-line linking and our intentional web
Links are the building blocks of the web. Revisit your linking best practices in the context of 2020s digital behavior.
Paid supporters only
How to measure brand lift using Google Search Console
Measure PR and ad effectiveness without pricey brand lift studies. This brand media measurement approach uses free data your organization likely already has.