web

104 posts

Robots.txt vs. AI robots: How to block your web-based IP from crawlers

One sculptural mannequin looks at a laptop while another holds a tablet.

You can never truly own words, but you may have anxiety about feeding your web-based writing to the robots. While no content is entirely immune from plagiarism, options for reducing AI mimicry have their own pros and cons.

Setting the stage for content project success: Best practices for a strong kickoff meeting

Setting the stage for content project success: Best practices for a strong kickoff meeting

Leave every participant with a clear understanding of what the team aims to accomplish. However, reaching that point involves research and stakeholder input. Check out our tips for running kickass kickoffs.

On iteration: Why digital business folks and content producers don’t always see eye-to-eye

On iteration: Why digital business folks and content producers don’t always see eye-to-eye

Iteration is a repetition of a process to solve a specific problem, and it’s a big part of how machine learning algorithms are developed. But the way devs and data scientists think about iteration doesn’t always match with editorial and entertainment industry production methodologies and norms.

AI Art, Metadata, and Copyright Law

"Garfield in the style of Roz Chast," generated in Midjourney with a prompt by Sam Thielman.

If an AI art-generator company creates a program that can download images at scale and then mash them all together at an end-user’s command, creating endless iterations of digital images "in the style of the Blue period," we'll soon have a much larger database with even more images tagged "Picasso."

How to edit AI-generated text content

How to edit AI-generated text content

Machine-generated language can get you started, but the qualities that make writing resonant with audiences require a human touch. That’s where you come in, content strategist.

Want to run a sustainable digital content business? Web's still your best bet.

Want to run a sustainable digital content business? Web's still your best bet.

Websites are here to stay, and if your content business relies on building trust and connection with your audience, they are an absolute necessity.

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