Audience research, digital channel evaluation, brainstorming and ideation, competitive positioning, information architecture, developing pillars, defining success, writing briefs, big thinking about content’s purpose, and the expertise/proof needed to create great content.
What are the benefits of collecting first-party data from your audience? What are the best sources of audience intelligence? Dive deep into the first-party data party.
Data management is a part of your life as a content professional. Learn why content marketing and digital publishers should have a content-based data strategy.
To put it another way: optimizing with GEO reverse engineering tactics is like entering a house through a small attic window. GEO ignores that the research frameworks literally embedded in the outputs of the model are the keys to the front door.
