Strategy

Audience research, digital channel evaluation, brainstorming and ideation, competitive positioning, information architecture, developing pillars, defining success, writing briefs, big thinking about content’s purpose, and the expertise/proof needed to create great content.

77 posts

The 6 biggest challenges of redesigning this website

The 6 biggest challenges of redesigning this website

I'm not a web developer, but I know how to build websites. Read about my process for The Content Technologist's redesign.

Big marketing stats with no context are (defeatable) monsters

Big marketing stats with no context are (defeatable) monsters

Our professional conversations in the age of data excess and growth hacking don’t often reflect complex narratives. Data should never shut down reasonable dissent.

Planning to build trust through content in 2021

Planning to build trust through content in 2021

At the intersection of content, media and technology, we’re in a unique position to ensure facts are correct. What can we do to plan for the future?

Analyzing Google's auto-complete data: Answer the Public review

Analyzing Google's auto-complete data: Answer the Public review

Answer the Public is a freemium content research tool that generates Google's auto-complete terms. Discover the added context it can provide.

How news media companies lose audience trust

How news media companies lose audience trust

Minnesota Public Radio had some troubles that are reflective of the local and national news ecosystems.

How do Americans research topics like Facebook and Google censorship?

How do Americans research topics like Facebook and Google censorship?

How to people Google whether Google censors them? Read some research and data viz about folk theories of algorithms.

Your link has expired. Please request a new one.
Your link has expired. Please request a new one.
Your link has expired. Please request a new one.
Welcome to The Content Technologist! You've successfully subscribed.
Welcome to The Content Technologist! You've successfully subscribed.
Welcome back to The Content Technologist
Success! You now have access to additional content.