Combatting zombie links: Fixing 404s and 301s like an SEO
Two main types of zombies afflict the common website: 404 errors and 301 redirects. Here's how to kill them.
optimization
Banner ads, user experience and core web vitals
Navigating the bad banner ads of old recipe websites
How do Americans research topics like Facebook and Google censorship?
How to people Google whether Google censors them? Read some research and data viz about folk theories of algorithms.
The content intelligence conundrum: Why AI alone won't fix your content problem
These search results taste stale. TL;DR you can't optimize content without human originality.
How to read the Google Search Console Insights report
GSC Insights is an automated dashboard with content-focused data from both Search Console and Google Analytics, along with some brand new data that Google has never before offered as a default calculation.
The downfalls of content performance KPIs
KPIs are also fantastic when programming a computer or optimizing an advertising algorithm. For content analytics, however, single KPIs are a bad choice.
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