optimization

81 posts

Is Google a good place to find resources about social activism and anti-racism?

Is Google a good place to find resources about social activism and anti-racism?

What to consider if you're telling a friend to "just google it" when you're addressing a difficult concept like systemic racism or redlining

Is targeting an "affluent" audience racist?

Is targeting an "affluent" audience racist?

One way to democratize the media: Know when to use behavioral data and when to use demographic data in audience development.

Best practices for business websites in the 2020s

Best practices for business websites in the 2020s

A website is the full experience of your business, represented digitally. What should be on your business's website in the 2020s?

Does your website actually need a blog?

Does your website actually need a blog?

Why are we still building websites with blogs tacked on at the end? Are blogs really good for SEO?

Content laundry tasks for when you're not feeling up to much else

Content laundry tasks for when you're not feeling up to much else

Clean pajamas are better than dirty pajamas. Try these content strategy, UX and SEO maintenance tasks to get you through hard times.

Changing news habits in April 2020: Succession, scale and measurement

Changing news habits in April 2020: Succession, scale and measurement

“I’m giving the audience what they want,” says every media executive I’ve ever met or seen speak, in one way or another. But during the COVID-19 pandemic, our news habits shifted.

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