How to measure content engagement in Google Analytics 4
Google Analytics 4 measures engagement differently than Universal Analytics (the previous version of GA). Here's what content professionals need to know.
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Content operations is slowly becoming its own discipline. Check out the most recent articles and reviews on operations for publishing, content marketing or other robust content production businesses.
Algorithm entertainment industry ouroboros
How are algorithms portrayed on tv, and how does that compare with how they actually work?
Tome review: The future of professional presentation software
For all the talk about metaverses and streaming as the future of content, tools like Tome are more likely to become common in agencies and enterprise businesses alike.
How often should your business publish content?
The answer: you don't need to publish web content nearly as often as you think.
A guide to persistent website hits: Managing the articles that drive SEO traffic year over year
Persistent website content hits can drive high-quality traffic and new audience members for years, if you know how to manage them. Here's some strategies to keep that high-quality content.
The best DIY standalone email service provider: EmailOctopus
Unlike more marketing-first ESPs, EmailOctopus is a straightforward tool to build lists and launch email campaigns. Read The Content Technologist review
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