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Unlike more marketing-first ESPs, EmailOctopus is a straightforward tool to build lists and launch email campaigns. Read The Content Technologist review

Descript is like Canva for video and podcasting: a plug-and-play recording and editing tool that can make a DIY experiment look semi-professional.

How do Google's keyword planner and other keyword research tools generate their data? Here's what I've learned in the past decade of SEO research.

Now that you've built your content pillars, here's how to measure them. Hint: it's not audience size.

Start with your needs and move forward: Choose your content software stack like a pro.

A detailed description of my writing and optimization process, along with how it relates to my freelance business strategy