media

Before you choose a platform for yourself or your company, think seriously about what how you want to create, manage, distribute, maintain and monetize your content.

Everyone else's numbers are inflated, but your own data is your gold. Learn to trust your owned data and make decisions with verifiable performance metrics.

When we publish content on behalf of a business — for any reason at all — we are always making an argument. We are always floating an idea for our audience to accept or reject. How can we bring ideas to the forefront of content production?

For content creators, it can be a struggle juggling multiple content streams at once. Turns out there’s a lot we can borrow from the restaurant industry to create efficient production pipelines of our own.

Artists face increasingly thorny questions about if, how, and where AI-powered work belongs in their oeuvre. Perhaps the workaround is to use AI to express human eccentricity — not mimic it.

You can never truly own words, but you may have anxiety about feeding your web-based writing to the robots. While no content is entirely immune from plagiarism, options for reducing AI mimicry have their own pros and cons.