How to ditch tactic-level SEO and create an audience acquisition strategy
Shift your mindset from SEO tactics to organically acquiring an audience on digital channels.
essays
Original writing on the current state of digital content, including SEO, UX, social media, legacy media, software, independent publishers, AR, VR, emerging tech, and everything in between.
How to choose the right keywords for your content, OR True tales of a newbie content manager
Half a career later, I can look back and clearly see in my first job the mingling of physical and digital, of old publishing and new formats colliding.
We must chill: Why content tech, marketing and promotion should embrace opt-in
Don't anger potential fans with too much aggressive automation. Here's how to respect your customers' and subscribers' ability to consent.
Want to run a sustainable digital content business? Web's still your best bet.
Websites are here to stay, and if your content business relies on building trust and connection with your audience, they are an absolute necessity.
Customizing GA4 for content publishers: How to adjust the timer for engaged sessions
If your website focuses on content for readers or viewers, change this back-end setting in Google Analytics 4 to better understand your most valuable audience.
Digital publishing isn't cheap: Planning for website publishing expenses
Why do execs and analysts continue to argue that digital publishing is cheaper than print? Here's an outline of expenses many publishers forget.
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