essays

Original writing on the current state of digital content, including SEO, UX, social media, legacy media, software, independent publishers, AR, VR, emerging tech, and everything in between.

171 posts from essays See another: the business of content, web, newsletter-archive

Members September 24, 2020 by dc in Strategy

Planning to build trust through content in 2021

At the intersection of content, media and technology, we’re in a unique position to ensure facts are correct. What can we do to plan for the future?

Members September 17, 2020 by dc

How news media companies lose audience trust

Minnesota Public Radio had some troubles that are reflective of the local and national news ecosystems.

September 10, 2020 by dc in Strategy

How do Americans research topics like Facebook and Google censorship?

How to people Google whether Google censors them? Read some research and data viz about folk theories of algorithms.

September 3, 2020 by dc

The content intelligence conundrum: Why AI alone won't fix your content problem

These search results taste stale. TL;DR you can't optimize content without human originality.

August 20, 2020 by dc

How to read the Google Search Console Insights report

GSC Insights is an automated dashboard with content-focused data from both Search Console and Google Analytics, along with some brand new data that Google has never before offered as a default calculation.

August 13, 2020 by dc in measurement

The downfalls of content performance KPIs

KPIs are also fantastic when programming a computer or optimizing an advertising algorithm. For content analytics, however, single KPIs are a bad choice.

Spotlight Strategy

When words and math collide: Old-school tried and true language processing algorithms

a house with a white picket fence with a leafy fall lawn

The front door to discovery: How natural language processing is the key to visibility in LLMs

CT No.238: Language is the technology

To put it another way: optimizing with GEO reverse engineering tactics is like entering a house through a small attic window. GEO ignores that the research frameworks literally embedded in the outputs of the model are the keys to the front door.