essays

What did I learn after writing a newsletter every week for a year?

SEO brings more audience feedback into content production -- and that's a good thing. Here's why I still believe that SEO improves content.

Why is "Stop Hate for Profit" led by brands and not the expert agencies who convinced those brands to get into Facebook marketing in the first place?

What to consider if you're telling a friend to "just google it" when you're addressing a difficult concept like systemic racism or redlining

Do you want to listen to different kinds of artists on Spotify and simultaneously raise a middle finger to systemic racism? Here's how.

One way to democratize the media: Know when to use behavioral data and when to use demographic data in audience development.