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4 common content engagement analytics patterns that shed light on the lurkers
Want to learn more about how your audience engages with your content? Here are 3 Google Analytics setups and one email metric to watch.
Essays
77 postsOriginal writing on the current state of digital content, including SEO, UX, social media, legacy media, software, independent publishers, AR, VR, emerging tech, and everything in between.
First-party audience data collection 101: 5 methods to wrangle your owned data
What are the benefits of collecting first-party data from your audience? What are the best sources of audience intelligence? Dive deep into the first-party data party.
Gathering audience data from your content
Data management is a part of your life as a content professional. Learn why content marketing and digital publishers should have a content-based data strategy.
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What do the Capitol riots say about our storytelling and media practices?
Our culture needs to reconsider -- deeply, honestly -- the economics and standards of the content and media environment.
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The 6 biggest challenges of redesigning this website
I'm not a web developer, but I know how to build websites. Read about my process for The Content Technologist's redesign.