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18 posts

Paid supporters only

3 months ago 9 min read

What is Google's Helpful Content update? And why should we quit creating "SEO content"

Here are ten clear steps to ensure the content on your website is considered helpful by algorithms and humans.

Paid supporters only

10 min read

How do Google's keyword planner and other keyword research tools generate their data? Here's what I've learned in the past decade of SEO research.

9 min read

If you're looking to build audience, brand and a better case for digital content, you may want to adopt a strategy based on content pillars.

Paid supporters only

11 min read

What if you could have more control over the results of what an algorithm serves up for you? What does the ideal result look like?

9 min read

Show up when someone searches for your brand name with this five-step guide to building a better brand SERP.