Paid supporters
What is Google's Helpful Content update? And why should we quit creating "SEO content"
Here are ten clear steps to ensure the content on your website is considered helpful by algorithms and humans.
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18 posts
Paid supporters
How do keyword research tools generate their data?
How do Google's keyword planner and other keyword research tools generate their data? Here's what I've learned in the past decade of SEO research.
Public
Content pillars: The next evolution of impactful branded content strategy
If you're looking to build audience, brand and a better case for digital content, you may want to adopt a strategy based on content pillars.
Paid supporters
Google's MUM, the ideal search result, and the Esperanto SERP
What if you could have more control over the results of what an algorithm serves up for you? What does the ideal result look like?
Public
The ultimate guide to better branded SEO in only 5 steps
Show up when someone searches for your brand name with this five-step guide to building a better brand SERP.