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15 posts

Paid members

4 months ago 11 min read

Google's MUM, the ideal search result, and the Esperanto SERP

What if you could have more control over the results of what an algorithm serves up for you? What does the ideal result look like?

9 min read

Show up when someone searches for your brand name with this five-step guide to building a better brand SERP.

Paid members

9 min read

Or, how to break down a SERP and make authentic, impactful, visible long-tail content that ranks.

2 min read

Answer the Public is a freemium content research tool that generates Google's auto-complete terms. Discover the added context it can provide.

Paid members

5 min read

How to people Google whether Google censors them? Read some research and data viz about folk theories of algorithms.