Content performance measurement is difficult for marketers and publishers alike. Let's get beyond traffic, likes and pageviews and dive into metrics that matter.
If you’re feeding yourself the same inputs as everyone else, you run the risk of homogenous, bland, boring content. This content research framework will help you find the right data.
Can’t remember when you last took a look at your social analytics numbers? Today’s the day for a health check-up.
Iteration is a repetition of a process to solve a specific problem, and it’s a big part of how machine learning algorithms are developed. But the way devs and data scientists think about iteration doesn’t always match with editorial and entertainment industry production methodologies and norms.
It’s easy to critique Google and SEO if you don’t know how it can help a site with quality content. But hunger for the next big thing can steer users elsewhere. Why is everyone looking for a Google killer?
Shift your mindset from SEO tactics to organically acquiring an audience on digital channels.
If your website focuses on content for readers or viewers, change this back-end setting in Google Analytics 4 to better understand your most valuable audience.