content analytics

Content performance measurement is difficult for marketers and publishers alike. Let's get beyond traffic, likes and pageviews and dive into metrics that matter.

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google analytics 4

Customizing GA4 for content publishers: How to adjust the timer for engaged sessions

If your website focuses on content for readers or viewers, change this back-end setting in Google Analytics 4 to better understand your most valuable audience.

Digital publishing isn't cheap: Planning for website publishing expenses

Why do execs and analysts continue to argue that digital publishing is cheaper than print? Here's an outline of expenses many publishers forget.

measurement

What exactly is bounce rate?: Post-structuralism and content analytics

In 2020 western digital culture has clearly established that words do not mean what you think they mean. The disinformation phenomenon doesn’t just apply to politics; it applies to any digital news or marketing or even entertainment content in spades.

How to take content performance benchmarks

Digital user data availability will change. Here's how to take a benchmark, using Apple Mail's recent privacy changes as an example.

How to measure content engagement in Google Analytics 4

Google Analytics 4 measures engagement differently than Universal Analytics (the previous version of GA). Here's what content professionals need to know.

distribution

Debunking the myth of feeding the beast

What really works to make digital content successful? Realistic strategies for posting and navigating algorithms.