consulting

To put it another way: optimizing with GEO reverse engineering tactics is like entering a house through a small attic window. GEO ignores that the research frameworks literally embedded in the outputs of the model are the keys to the front door.

Freelancing gets a bad reputation because of its infamous feast-and-famine cycles that can make even the most resilient among us feel anxious. One way to not only survive, but thrive is to build repeatable, scalable systems that position you as the unequivocal expert in your field.

Agencies are tired of reinventing the wheel for every project, opting instead to convert their services into products. Here's why (and how) freelancers should follow their lead.

Start with your needs and move forward: Choose your content software stack like a pro.

A detailed description of my writing and optimization process, along with how it relates to my freelance business strategy

What can brands and media companies do to stay on top of it? Try these nine leading-edge ideas for your digital strategy.