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Productization: The path to more profitable freelance work
Agencies are tired of reinventing the wheel for every project, opting instead to convert their services into products. Here's why (and how) freelancers should follow their lead.
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The content professional's guide to choosing software
Start with your needs and move forward: Choose your content software stack like a pro.
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How I write and optimize each issue of The Content Technologist
A detailed description of my writing and optimization process, along with how it relates to my freelance business strategy
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Badass ideas for your 2022 pitch deck to knock your web content out of the park
What can brands and media companies do to stay on top of it? Try these nine leading-edge ideas for your digital strategy.
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The tyranny of the landing page
"Drive traffic to the landing page" is the most time-worn of hastily considered digital marketing tactics. Here's why you should think a little bigger.