audience

Audience development is crucial in the age of bespoke, niche subscriber-oriented content. Below, find the most recent reviews, essays and guides about audience.

52 posts from audience See another: essays, newsletter-archive, the business of content

December 30, 2021 by dc in Strategy

How to use algorithmic and audience data to build content pillars

Content pillars make incorporating audience data manageable for long-term organic growth. Read on for how and where to find that data.

A blonde woman dances in front of a band in the Eurythmics' "Would I Lie to You?" video

August 9, 2021 by dc

Website trust signals in the misinformation age

How do you show your audiences and search engine algorithms that your website is worth believing, quoting, showing up at the top of search results? Through trust signals.

Members July 30, 2021 by dc

My 2021 tech stack: Robust audience research and a slick SEO toolkit

I've made big changes to my tech stack in 2021. Check out what I'm using this year.

March 2, 2021 by dc

How to own the butt rock conversation

Or, how to break down a SERP and make authentic, impactful, visible long-tail content that ranks.

Members February 4, 2021 by dc

A guide to all reviews on The Content Technologist

Reviews in The Content Technologist cover a lot of ground – from SEO power suites to email service providers to prosumer shortcut tools. Here's everything we've ever reviewed, organized by category.

January 29, 2021 by dc in measurement

4 common content engagement analytics patterns that shed light on the lurkers

Want to learn more about how your audience engages with your content? Here are 3 Google Analytics setups and one email metric to watch.

Spotlight Strategy

An email subject line: "Bloomberg - ICE kills US citizen"

How to set strategic priorities in an extended crisis

When words and math collide: Old-school tried and true language processing algorithms

a house with a white picket fence with a leafy fall lawn

The front door to discovery: How natural language processing is the key to visibility in LLMs

CT No.238: Language is the technology

To put it another way: optimizing with GEO reverse engineering tactics is like entering a house through a small attic window. GEO ignores that the research frameworks literally embedded in the outputs of the model are the keys to the front door.