How to set strategic priorities in an extended crisis
You have more personal power than you think.
The Content Technologist is a resource for content professionals working in the age of algorithms.
Free membership
- Content strategy insights you won't find anywhere else
- Subscription to The Content Technologist newsletter
- Access to our 5+ year archive
Subscribe for free
No spam. No surveillance. Cancel if it bothers you.
Most recent
How to read the Google Search Console Insights report
GSC Insights is an automated dashboard with content-focused data from both Search Console and Google Analytics, along with some brand new data that Google has never before offered as a default calculation.
Save the content: Pocket review
Pocket is Mozilla's software for organizing and saving links across devices. Read The Content Technologist review.
The downfalls of content performance KPIs
KPIs are also fantastic when programming a computer or optimizing an advertising algorithm. For content analytics, however, single KPIs are a bad choice.
A short-term Substack review
You know what Substack does. Like Blogger and Wordpress and Tumblr, Substack is a way of life. Read The Content Technologist review.
How SEO makes content better: A personal history
SEO brings more audience feedback into content production -- and that's a good thing. Here's why I still believe that SEO improves content.
Digital marketing agencies in the era of accountability
Why is "Stop Hate for Profit" led by brands and not the expert agencies who convinced those brands to get into Facebook marketing in the first place?
Processing your application...
Please check your inbox and click the link to confirm your subscription.
There was an error sending the email