How to set strategic priorities in an extended crisis
You have more personal power than you think.
Before you choose a platform for yourself or your company, think seriously about what how you want to create, manage, distribute, maintain and monetize your content.
Sometimes, mid-planning, you'll hear something like, "We have to build out an entirely new content campaign that doesn't fit into our existing plan or budget because Wolverine is Canadian and his skeleton is infused with adamantine."
In lieu of a year in review, a survey, or any original content because I know you're all itching to log off, here's a playlist of my favorite songs from 2024, roughly tiered. If you're in the mood for something a bit more seasonal,...
We must remember: the internet is optimized to make us angry. Here's how I use LinkedIn without going crazy.
Considering the men who win the game
How to measure your content's performance, regardless of the business model
To put it another way: optimizing with GEO reverse engineering tactics is like entering a house through a small attic window. GEO ignores that the research frameworks literally embedded in the outputs of the model are the keys to the front door.