Perpetuated primarily by startups hungry for users and the entrepreneurial agencies and thought leaders who serve them, bad data begets worse expectations. Rapid rocketship visibility graphs imply that business results will follow—almost never the case long-term.

Links and books and an event

Before you choose a platform for yourself or your company, think seriously about what how you want to create, manage, distribute, maintain and monetize your content.

Sometimes, mid-planning, you'll hear something like, "We have to build out an entirely new content campaign that doesn't fit into our existing plan or budget because Wolverine is Canadian and his skeleton is infused with adamantine."

In lieu of a year in review, a survey, or any original content because I know you're all itching to log off, here's a playlist of my favorite songs from 2024, roughly tiered. If you're in the mood for something a bit more seasonal,

We must remember: the internet is optimized to make us angry. Here's how I use LinkedIn without going crazy.