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dc August 5, 2021 9 minutes read

CT No.89: Would I lie to you?

8.5.21: Build trust with your web content + links.

Tags: newsletter-archive, content design, how algorithms work, information architecture, media, metadata, ops, optimization, SEO, the business of content, trust, web

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dc May 1, 2025

CT No.238: Language is the technology

To put it another way: optimizing with GEO reverse engineering tactics is like entering a house through a small attic window. GEO ignores that the research frameworks literally embedded in the outputs of the model are the keys to the front door.

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