Meta descriptions significantly impact user behavior. They encourage users to read your website. Here are some guidelines for better metas.
SEMRush is a popular low-cost SEO software that gathers ranking, link and keyword data. Read The Content Technologist review.
This post originally appeared in the January 16, 2020 issue of The Content Technologist with the email subject line "The only web writing technique you really need" and an essay about The only