Announcements
The best DIY standalone email service provider: EmailOctopus
Unlike more marketing-first ESPs, EmailOctopus is a straightforward tool to build lists and launch email campaigns. Read The Content Technologist review
Paid supporters only
The human cache never fully clears
Viral metaphors are callous in the after-era.
Paid supporters only
Grading competitive content performance: A quantitative scorecard for website publishers
To evaluate competitors' content strategies and success, I've developed a four-point competitive scorecard that provides clients with just enough data to understand how owned organic content performance compares to similar sites.
A/V club for the autodidact content creator: Descript review
Descript is like Canva for video and podcasting: a plug-and-play recording and editing tool that can make a DIY experiment look semi-professional.
Moving the target: Netflix's newest content engagement KPI counts the hours we spent instead of unique eyeballs
Measuring for eyeballs is for chumps. Especially if you care about content.