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Building systems for replicable project success
Freelancing gets a bad reputation because of its infamous feast-and-famine cycles that can make even the most resilient among us feel anxious. One way to not only survive, but thrive is to build repeatable, scalable systems that position you as the unequivocal expert in your field.
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How content excels with creative organizational design
Whether you know it or not, your next big campaign hinges on the technical concepts behind culture-making: organizational design. Dive into how design can ferment culture.
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Consistency of vision and "good" content
A reflection on the meaning of good content, as defined by Google — for better or worse.
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Productization: The path to more profitable freelance work
Agencies are tired of reinventing the wheel for every project, opting instead to convert their services into products. Here's why (and how) freelancers should follow their lead.
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Everything lives in the rectangle: Federated content & social media
From Mondrian to federated content, we're on the cusp of reimagining social media so that it communicates what mass social networks left behind.