Insights from writing a weekly newsletter for exactly 1 year
What did I learn after writing a newsletter every week for a year?
Audience research, digital channel evaluation, brainstorming and ideation, competitive positioning, information architecture, developing pillars, defining success, writing briefs, big thinking about content’s purpose, and the expertise/proof needed to create great content.
Is Google a good place to find resources about social activism and anti-racism?
What to consider if you're telling a friend to "just google it" when you're addressing a difficult concept like systemic racism or redlining
How to diversify your algorithmic Spotify playlists
Do you want to listen to different kinds of artists on Spotify and simultaneously raise a middle finger to systemic racism? Here's how.
Is targeting an "affluent" audience racist?
One way to democratize the media: Know when to use behavioral data and when to use demographic data in audience development.
Best practices for business websites in the 2020s
A website is the full experience of your business, represented digitally. What should be on your business's website in the 2020s?
A tool for building a better sitemap: Flowmapp review
Flowmapp is a freemium UX tool for information architects and content designers. Read The Content Technologist review.
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