Strategy

Audience research, digital channel evaluation, brainstorming and ideation, competitive positioning, information architecture, developing pillars, defining success, writing briefs, big thinking about content’s purpose, and the expertise/proof needed to create great content.

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Strategy

A tool for building a better sitemap: Flowmapp review

Flowmapp is a freemium UX tool for information architects and content designers. Read The Content Technologist review.

Strategy

Does your website actually need a blog?

Why are we still building websites with blogs tacked on at the end? Are blogs really good for SEO?

Narrative theory in the middle of a pandemic

What stories do we tell ourselves when we have no idea what the ending will be?

My website redesign research process

What worked for your website in 2010 will likely not work in the 2020s. Here's a user-centered, UX- and SEO-focused website redesign research process that works.