Why you need a brand voice style guide — and how to make it happen
Brand voice isn't just a few words that describe how content sounds. Take these steps to define and amplify your brand to your audience.
Brand voice isn't just a few words that describe how content sounds. Take these steps to define and amplify your brand to your audience.
As we exit 2022 and enter into our new world of "generative AI," I recommend establishing a new framework for content evaluation: The Wahlburgers–First Cow continuum.
What ChatGPT does well is provide examples of bad writing, ad nauseam. But it's also part of a more helpful AI-powered trend.
Shift your mindset from SEO tactics to organically acquiring an audience on digital channels.
Viral metaphors are callous in the after-era.
Content pillars make incorporating audience data manageable for long-term organic growth. Read on for how and where to find that data.